Communications

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Communications FAQ

1. When is the ad deadline for the next issue?
The ad deadlines for Seedstock EDGE are posted on the NSR Web site and in the “datebook” of each issue.  You can also find them on the NJSA calendar or “For The Record,” which is printed quarterly.  

2. When will my Seedstock EDGE mail?
The mail date varies for each issue. You can find them all listed on the NSR Web site.

3. How much does an ad cost?
The price of an ad depends on what size and color you’re looking for. Ad rates are listed on the NSR Web site or you can also give Christy Lee, NSR Director of Communications, a call at 765-463-3594.

4. If I want to e-mail my pictures for an ad, who should I send them to?
E-mail Christy Lee, NSR Director of Communications, at christy@nationalswine.com with any ad copy or photos. Please make sure that the pictures are scanned in at 300 dpi or taken at the highest megapixel setting on your digital camera.

5. If I want to create my own ad for Seedstock EDGE, how do I know what size to make it?
The ad specifications for each ad size are posted on the NSR Web site. Check it out or give Steve Weintraut, Seedstock EDGE graphic designer, a call at 765-463-3594.

6. What happens if I cancel my ad after the deadline?
To maintain the advertising integrity of Seedstock EDGE, the NSR Executive Committee approved a late-ad dropout fee to go into effect as of Jan. 1, 2005.

In this policy, if an advertiser reserves advertising space in the publication, he or she has until three days after the ad deadline to recall the advertising space. If an ad is pulled after that time:

On the first occurrence, the potential advertiser will receive a written explanation of the policy.

On the following occurrences, the potential advertiser will be charged half the cost of the full ad.

7. How do I get extra copies of my ad that ran in Seedstock EDGE?
We can provide overruns, flyers created from an ad that runs in a current issue of Seedstock EDGE. Just let us know when you send your ad information in how many you would like. The cost for overruns varies on the number you request. To see prices, click here. Multiple-page ads are priced differently, so please call Christy Lee, NSR Director of Communications, at 765-463-3594 for a quote.

8. Can the Seedstock EDGE staff create other communication pieces for me, like brochures or catalogs?
Sure! Give Christy Lee, NSR Director of Communications, a call at 765-463-3594 to discuss your needs.  

9. Can I use a picture from a Web site in the magazine?
No. Photos saved to the Web are at 72 dpi (low resolution), while those printed in Seedstock EDGE are at 300 dpi (high resolution). A picture from the Web will look blurry in the magazine.

10. What do I need to provide the Seedstock EDGE staff so they can create my ad?
You should provide original, uncropped photos with detailed captions and all other ad copy you would like. Please include any farm logos, too. If you have a preference as to how the ad should look, please sketch it out or give us a call to discuss it before we create the ad.